taylor-bascom chair &
vilas distinguished
achievement professor

university of wisconsin-madison, life sciences communication

morgridge institute for research

affiliate appointments
center for european studies; nelson institute for environmental studies; neuroscience & public policy program; robert f. and jean e. holtz center for science and technology studies

b.a. equiv., johannes gutenberg-
universität mainz
publizistik (nebenfächer:
politikwissenschaft, betriebswirtschaftslehre)

m.a., university of
journalism & mass communication

ph.d., university of
mass communications
(ph.d. minor in political science)


dietram a. scheufele
[DEE-trum SHOY-full-uh]

short bio

Dietram A. Scheufele is the Taylor-Bascom Chair in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and in the Morgridge Institute for Research, and a Distinguished Research Fellow at the University of Pennsylvania's Annenberg Public Policy Center.

Scheufele's work examines the social effects of emerging science and technology. He is author or co-author of over 200 articles and monographs, and one of the most widely-cited experts in the fields of political communication, science communication, and science & technology policy. He is an elected member of the German National Academy of Science and Engineering, and a lifetime associate of the U.S. National Research Council. Scheufele is also an elected fellow of the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts & Letters.

He has won teaching awards from both universities at which he has held tenured appointments, including the Cornell University College of Agriculture and Life Sciences Young Faculty Teaching Award and the University of Wisconsin–Madison College of Agricultural and Life Sciences Spitzer Excellence in Teaching Award.

Over the course of his career, Scheufele has held fellowships or visiting appointments at a number of other universities, including Harvard, Penn, the Technische Universität Dresden, the Ludwig-Maximilians-Universität München, the Westfälische Wilhelms-Universität Münster, and - most recently - the Universität Wien.

His consulting portfolio includes work for DeepMind, Porter Novelli, PBS, WHO, and the World Bank.

(Click here for his complete CV.)


Scheufele's research has been recognized with awards from both professional and scholarly organizations, including the American Association for the Advancement of Science, the Association for Education in Journalism and Mass Communication, the International Communication Association, the National Academies of Sciences, Engineering, and Medicine, and the World Association for Public Opinion Research.

Extramural support for Scheufele's research program comes from a wide variety of public and private funders, including the National Science Foundation, the U.S. Department of Agriculture, the Rita Allen Foundation, the Gordon and Betty Moore Foundation, and the U.S. Department of Energy.

(For more information, see Google Scholar, Microsoft Academic, and ORCID.)

academic service

Scheufele currently co-chairs the National Academy of Sciences, Engineering, and Medicine’s Standing Committee on Advancing Science Communication Research and Practice, and serves on NASEM’s Division of Behavioral and Social Sciences and Education Advisory Committee, the Division on Earth and Life Studies Advisory Committee, and the Board on Health Sciences Policy. Since 2012, he has co-organized four NASEM Sackler Colloquia on the Science of Science Communication.

At UW, Scheufele has served on most of the university's main governance bodies, including the University Committee (Executive Committee of the Faculty Senate), the Social Sciences Divisional Committee, the University Committee for Honorary Degrees (which he currently chairs), the Provost Search & Screen Committee, the Campus Diversity and Climate Committee, and the UW-Madison Athletic Board.


contact information

University of Wisconsin–Madison
310 Hiram Smith Hall (map)
1545 Observatory Drive
Madison, WI 53706-1215

(v) +1.608.262.1614
(f) +1.608.265.3042
E-mail: scheufele at wisc.edu
dscheufele at morgridge.org

social media:


office hours

During the academic year, click here to schedule an appointment.


what's new

(Click here for recent media coverage.)

October 2, 2020: How science politicized climate change ... and why it matters; talk at University of Pennsylvania's Carey Law School.

September 29, 2020: Special issue of Environmental Communication on Communicating gene editing: Agriculture, humans, and the environment; guest edited with Dominique Brossard.

August 20, 2020: How to (meaningfully) measure attitudes on emerging technologies like CRISPR; new piece with Emily Howell et al. in Journal of Risk Research.

July 30, 2020: Understanding "infodemics;" National Academy of Medicine Leadership Consortium meeting on best practices in rapid and accurate evidence mobilization for COVID-19.

June 30, 2020:  A new model for producing science documentaries: Building collaborations between scientists and storytellers; new National Science Foundation grant with Emily Howell and filmmaker colleagues at USCF's iBiology.

June 20, 2020: New article with Heather Akin and co-authors in IJPOR exploring predispositional drivers of attitudes toward novel (and established) science.

June 12, 2020: The need for new approaches in science communication; NASEM workshop on "The role of science communication in addressing the disproportionate effects of COVID-19 on vulnerable populations.

June 17, 2020: What do we (not) know about global views of human gene editing? New article with Emily Howell and co-authors in The CRISPR Journal.

June 10, 2020: How social media shape science issue awareness; new article with
Julian M. Mueller-Herbst and co-authors in Social Media + Society.

June 1, 2020: How not to lose the COVID communication war; short video talk for the International Network for Government Science Advice (INGSA).

April 17, 2020: How not to lose the COVID-19 communication war; new perspective with Nicky Krause et al. in Issues in Science and Technology.

April 10, 2020: Science communication in the time of coronavirus, virtual panel, Duke University, Science & Society Initiative, Durham, NC

March 27, 2020: An argument against intuition; virtual keynote at CPH:DOX film festival, Copenhagen, Denmark


February 13, 2020: Lifetime appointment as National Associate, National Research Council, National Academies of Sciences, Engineering, and Medicine.

February 8, 2020: Effects of uncivil comments on science news engagement intentions; new article with Leona Su and co-authors in New Media & Society.

February 4, 2020: How perceptions of risks and benefits of genetically engineered foods shape public rejection; new article with Kate Rose and co-authors in Environmental Communication.

January 22, 2020: From Alexa to CRISPR; Lecture on science-society interfaces and polarized politics; Consortium on Law and Values in Health, Environment & the Life Sciences, University of Minnesota, Minneapolis, MN