john e. ross professor &
vilas distinguished
achievement professor

university of wisconsin-madison

college of agricultural & life sciences, department of life sciences communication

morgridge institute for research

affiliate appointments
center for european studies; nelson institute for environmental studies; neuroscience & public policy program; robert f. and jean e. holtz center for science and technology studies

b.a. equiv., johannes gutenberg-
universität mainz
publizistik (nebenfächer:
politikwissenschaft, betriebswirtschaftslehre)

m.a., university of
journalism & mass communication

ph.d., university of
mass communications
(ph.d. minor in political science)


dietram a. scheufele
[DEE-trum SHOY-full-uh]

short bio

Dietram A. Scheufele is the John E. Ross Professor in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and in the Morgridge Institute for Research. During his 2017 sabbatical leave, he a Visiting Fellow in the Center for Advanced Studies at the Ludwig-Maximilians-Universität München.

Scheufele's work deals with the public and policy interfaces of emerging science. He is a member of the German National Academy of Science and Engineering, and a fellow of the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts & Letters. Currently, he serves on the National Academies of Sciences, Engineering, and Medicine's Board on Health Sciences Policy and Division on Earth and Life Studies Advisory Committee.

Scheufele has been a tenured faculty member at Cornell University, a Shorenstein fellow at Harvard University, and a Visiting Scholar at the Annenberg Public Policy Center of the University of Pennsylvania. His consulting experience includes work for the Public Broadcasting System, the World Health Organization, and the World Bank.



Scheufele is one of the leading experts on science communication and political communication. His most recent research examines the role of social media and other emerging modes of communication in democratic decision making.

Scheufele's research program has been supported by the National Science Foundation, the U.S. Department of Agriculture, the Department of Energy and other funding agencies.

His scholarship and teaching has been recognized with the Robert M. Worcester Award and the Naomi C. Turner Prize from the World Association for Public Opinion Research, the National Academy of Sciences' Kavli Fellowship, the Young Scholar Award for outstanding early career research from the International Communication Association, the Hillier Krieghbaum Under-40 Award for outstanding achievement in teaching, research and public service from the Association for Education in Journalism & Mass Communication and numerous other research and teaching awards.


academic service

Scheufele has co-chaired the National Academies' Roundtable on Public Interfaces of the Life Sciences and the National Conference of Lawyers and Scientists, a joint committee of the American Association for the Advancement of Science and the American Bar Association. He is also a former member of the Nanotechnology Technical Advisory Group to the U.S. President's Council of Advisors on Science and Technology.

At UW-Madison, Scheufele has chaired the CALS Equity and Diversity Committee and the the CALS Academic Affairs Visioning Committee, and has served on the University Committee, the Provost Search & Screen Committee, the University Committee on Honorary Degrees, the Athletic Board, the Social Studies Divisional Committee, the Provost Office’s Cluster/Interdisciplinary Advisory Committee, and the CALS Strategic Planning Committee. He is currently also a member of the UW Survey Center Steering Committee, and the Wisconsin Institutes for Discovery Town Center advisory board.


contact information

University of Wisconsin–Madison
309 Hiram Smith Hall (map)
1545 Observatory Drive
Madison, WI 53706-1215

(v) +1.608.262.1614
(f) +1.608.265.3042
E-mail: scheufele at
dscheufele at

Twitter: @scheufele

office hours

During the semester, click here to schedule an appointment.

publications and citations

Current C.V.

Google Scholar
Microsoft Academic

what's new

November 16-17, 2017: Co-organizer; The Sackler Colloquium on the Science of Science Communication III, Washington, DC

November 12, 2017: The death of expertise amidst ubiquitous information?; Panel with Rush Holt and Darlene Cavalier at Assocation of Public & Land-grant Universities, Washington, DC

October 4, 2017: Twitter as a tool for science PR? New paper with Leona Su et al. in Science Communication

August 10, 2017: Public attitudes on human genome editing and public engagement; new article with scimep collaborators in Science

(full-text here)

July 31, 2017: U.S. attitudes on fracking: A multilevel analysis; new paper with Emily Howell et al. in Energy Policy

July 28, 2017: Can "simulated" moderation offset effects of uncivil online discussions?; new article with Sara Yeo et al. in Information, Communication & Society

June 12, 2017: Article of the Year Award (with Michael Cacciatore and Shanto Iyengar) for best article published in Mass Communication & Society in 2016, Association for Education in Journalism & Mass Communication

June 4, 2017: Declining confidence that government can ensure safety of food supply; new article with Kristin Runge et al. in Public Opinion Quarterly

May 18, 2017: How technical definitions affect views of about emerging technologies; new article with Jiyoun Kim et al. in Journal of Nanoparticle Research

April 30, 2017: Communicating science in modern media environments; talk at 154th Annual Meeting of the National Academies of Sciences, Engineering, and Medicine, Washington, DC

April 26, 2017: Preaching to the choir? Op-ed in The Conversation with Heather Akin et al. on connecting with hard-to-reach audiences for science

April 25, 2017: Just announced, Oxford Handbook of the Science of Science Communication (edited with Kathleen Hall Jamieson and Dan Kahan)

April 21, 2017: Sozialstruktur und politische Beteiligung; talk at Colloquium in honor of
Elisabeth Noelle-Neumann
, Mainz, Germany

April 11, 2017: Inaurural Lecture, Harvard T.H. Chan School of Public Health, Science Communication Lecture Series, Boston, MA

March 8, 2017: Communicating science effectively: A research agenda; final version of new NASEM report available for download

March 3, 2017: When intuition fails: What science tells us about effective communication; colloquium talk, Forestry & Wildlife Ecology, UW-Madison

February 14, 2017: Human genome editing: Science, ethics, and governance; release of new NASEM report, Washington, DC

February 9, 2017: Science, consumers, and emerging technologies; talk at the Badger chapter of The National Agri-Marketing Association

January 13, 2017: Blurring lines between god and man - public reactions to synthetic biology; new arrticle in BioScience with Heather Akin et al.

January 10, 2017: Communicating science effectively: A research agenda; release of new NASEM report, Washington, DC

January 11, 2017: Communicating science; The Matt Townsend Show on BYU Radio (recording here)

December 20, 2016: Science communication in an age of polarized media and politics; talk at Georg-August-Universität Göttingen, Germany

December 13, 2016: Communicating science effectively: A research agenda; new National Academies of Sciences, Engineering, and Medicine consensus report released

November 17, 2016: Polarized politics and the future of science; talk at Department of Communication, University of Utah

October 24, 2016: The brave new world of media and the future of science (communication); talk at School of Communication, Northwestern University

October 24, 2016: Effects of Pope Francis’ encyclical on U.S. public opinion on climate change; new article with Nan Li et al. in Climatic Change

October 19, 2016: Scientific communication with impact; talk with Barbara Kline Pope at School of Media & Public Affairs, The George Washington University

September 29, 2016: What makes scientists engage in political debates? Online first version of new article with Youngjae Kim et al. in Science & Public Policy

September 20, 2016: Science, citizenship and the brave new world of media; talk at Rita Allen Foundation

September, 16, 2016: Evidence-based science communication; talk at Duke University's Science and Society Initiative

September 8, 2016: Driving impact through scientific communications; talk with Barbara Kline Pope at Purdue University Grand Challenges Conference

September 8, 2016: How policy stakeholders prioritize risks of nuclear energy; online-first version of new article with Nan Li et al. in Journal of Risk Research

July 26, 2016: Knowledge, religion and trust in scientific institutions; new online-first paper with Mike Cacciatore et al. in Public Understanding of Science

July 18, 2016: Communicating science at the nexus of policy and action; opening keynote, North American Congress for Conservation Biology

June 25, 2016: Schnittstellen von neuen Medien und noch neuerer Wissenschaft; public lecture, Institut für Kommunikationswissenschaft, Technische Universität Dresden, Germany

May 18, 2016: Opinion leaders and their positive impact on conversations in online cancer support groups; new online-first article with Eunkyung Kim et al. In Health Communication

April 20, 2016: Polarized politics and science in the U.S.; talk and discussion at Rotary Club of Madison

April 15, 2016: Regulatory frameworks for occupational health and safety of nanotech workers; new article with Jeong Joo Ahn et al. in NanoEthics

April 6, 2016: Science communication in polarized (new media) environments; keynote, The Graduate School, Northwestern University

March 25, 2016: Public and expert attitudes on synthetic biology. Synberc Spring 2016 Retreat, University of California, Berkeley, Berkeley, CA

March 1, 2016: Is the U.S. increasingly anti science? Crossroads of Ideas talk at Wisconsin Institutes for Discovery, Madison, WI.

March 1, 2016: How Twitter talks about male and fermale scientists in movies; online-first article with Molly Simis et al. in Bulletin of Science, Technology & Society.

February 11, 2016: Communicating synthetic biology; panel discussion at annual AAAS meeting, Washington, DC.

January 15, 2016: Buergerbeteiligung und soziale Medien in der Wissenschaft; talk at WiD workshop on Der Bürger und die Wissenschaft, Berlin, Germany